Marketing to (Creepin’ on) Teens
How do you communicate with teens these days? Since two of them live in my house I think about that every day. I study what they do. How they interact with each other and with the brands they love. In...
View ArticleAre half of your sales slipping away?
The question over whether or not you need an online component in your marketing program isn’t really a question. A recent benefit event proved once again that consumers are online and want to interact...
View ArticleNice Guy Finishes Last – Unless You Help
I never liked that old saying, “Nice guys finish last.” I don’t like it because often it is true. I also don’t like it because it isn’t true. In the end nice guys finish first. Because they can look...
View ArticleL&S Biggest Loser
On New Year’s Day every employee of Lawrence & Schiller received an email from one of our co-workers challenging us to participate in a company-wide weight-loss and fitness contest. That...
View ArticleBig Losers – Pedometer Ruling
L&S Big Losers, I have received a number of reports of pedometer malfunctions. Among them are… Fell on floor of supermarket and reset inducing embarrassing profanity-laced tirade Fell in toilet...
View ArticleWeek 1 Biggest Losers – Hanson & Pohlman
The Week One Weigh-in is complete. A grand total of 62.5 pounds were lost. That’s an average of 3 pounds per person that weighed-in this morning. The highest percentage weight lost award goes to Jeff...
View ArticleWeek 2 Biggest Losers Wrap Up – Skinny Chicks Rule, Others Drool
In week two the skinny chicks rule, the integrity of the official scale comes into question and one of last week’s champions falls to an abdominal injury. The details are brought to you by this week’s...
View ArticleDouble Hernia Guy Becomes First Double Winner / Lets The Prize Cash Ride –...
In week three the man with the double hernia becomes our first double winner. He celebrates by issuing a challenge to fellow contestants. The details are brought to you by this week’s sponsor, The...
View ArticleGump Doubles His Double – Week 4 Biggest Losers Wrap Up
In week four Jeff Hanson: - repeats his double win from last week - pockets the prize cash he left riding on the table - smashes the pedometer record - earns a new nickname (of respect) at the Sanford...
View ArticlePohlman, Morton and Surgery End Hanson Domination – Week 5 Biggest Losers...
In week five: - John Pohlman “Steels” the weight-loss award - Melody Morton gallops (Broncos reference) to the pedometer award - Jeff Hanson misses the weigh-in The details are brought to you by this...
View ArticleElway Drags Morton to Victory & A First Time Winner – Week 6 Biggest Losers...
In week six: - Melody Morton rides the power of “7″ to victory - We have a first-time pedometer champion - Jeff Hanson is regaining form The details are brought to you by this week’s sponsor, The...
View ArticleBirthdays, Vacations, Illnesses, Steroids & Electronic Meltdowns, Oh My –...
In week seven: - A first-time weight-loss champion - Jeff Hanson reclaims pedometer crown (steroid investigation pending) - Celebrations, vacations and illnesses derail top performers - Contestant...
View ArticleEating & Drinking Your Way to Success – Week 8 Biggest Losers Wrap Up
In week eight: - For the second straight week, a first-time weight-loss champion - Jeff Hanson’s pace slows amid steroid testing threat - Walking his way to work and a pedometer victory The details...
View ArticleLotzer Leaps / Gump Gallops – Week 9 Biggest Losers Wrap Up
In week nine: - Courtney Lotzer wins back-to-back - Jeff Hanson’s pedometer addiction reaches insane new high - Only two more weigh-ins remain The details are brought to you by this week’s sponsor,...
View ArticleGump’s Week Off Sparks Peters Double Win – Week 10 Biggest Losers Wrap Up
In week 10: - Jeff Hanson is mortal for one week. - Jeremy Peters walks his way to a double win. - Contestants seek Judge’s pre-ruling on drastic tactics for final week. The details are brought to you...
View ArticleAnd the biggest loser is…
All totaled the Lawrence & Schiller Biggest Loser contestants logged 9.25 million steps on their pedometers and lost 175 total pounds which is a 4.81% decrease in body weight. Total Pedometer...
View ArticleThe TV Campaign We Didn’t Air on TV
Lawrence & Schiller has a long history of contributing to successful college admissions recruiting campaigns. A cornerstone of our strategy has been creating top-of-mind awareness with our...
View ArticleTwo Tips to Curb DVR Defections
Television commercials have long been a primary tool for building brand awareness. No other medium matches its storytelling power. That is exactly why we are carefully watching how online viewership...
View ArticleMaking the Grade in College Admissions Recruiting
As the University of South Dakota’s marketing agency of record we receive our most important report card at the beginning of the school year rather than the end. Recently the South Dakota Board of...
View ArticleThe Five Stages of Digital Marketing Grief
Denial / Anger / Bargaining / Depression / Acceptance As I sit with CEOs and CMOs of some of the region’s largest brands these days, I find myself having a similar conversation with all of them. The...
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