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Breakthrough Medical Marketing
Medical consumers, like all consumers, want it all. When battling even the most minor of medical maladies, they want access to quickly communicate with someone who is familiar with them and their...
View ArticleFour I’s are Better Than One
Effective Ad Test We are currently in the midst of second-round interviews with candidates for our summer internship program. One of my favorite parts of this process is engaging conversations with...
View ArticleJohn Pohlman Wins 2014 Creative Legacy Award from South Dakota Advertising...
(Watch John’s Tribute Video.) Twenty-six years ago this month, I walked into the Large Conference Room at Lawrence & Schiller for my second interview for a broadcast writer/producer position. Two...
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Four Lessons Learned from My Maiden Voyage with Remote-Controlled Aerial...
Advertising images must grab the viewer’s attention. They are the bait which draws them in to interact with the message and brand. For three decades, I’ve used many tools to put the camera in a place...
View ArticleA Dan Fine Adman
It has been said many times that good admen and adwomen possess a little bit of knowledge about a lot of subjects. Part of what makes Dan Edmonds a great adman is that, in his case, the old adage is...
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